About Us

Who are we?

Founded by four friends living in different parts of the world, Reaching All Time Highs (RATH for short) was created around the idea that fashion, music, language, design, and culture can connect people across borders. Everyone has their own version of an all-time high. A teacher, artist, parent, athlete, entrepreneur, or student can all be pursuing their highest potential in different ways.

Our philosophy is simple: improve day by day and grow month by month. We value progress over perfection, purpose over comparison, and continuous refinement over external validation. Growth is a lifelong pursuit.

Why the Dragonfly?

The dragonfly's transformation from life underwater to flight represents personal evolution. Its four wings symbolize our four founders and the four expressions of RATH: Core, Culture, Craft, and Creativity. Each brings a distinct perspective; together, they move us forward.

Continual growth is the philosophy that connects all four expressions. With adaptability, awareness, and intention, we keep learning, refining, and reaching for our own all-time highs.

Four Wings, One Spirit.

Core

Core is the everyday foundation of RATH. Signature dragonfly designs and versatile essentials express who we are and move with us as we grow. These are the pieces we return to, day after day.

Culture

Culture connects RATH to the people, places, and traditions that shape us. Drawing on community, heritage, and classic sportswear, these pieces carry shared stories forward. Respect the past. Build the future.

Craft

Craft is the practice of continual refinement. Through considered silhouettes, construction, and attention to detail, this expression brings intention to the way we design. Every choice is an opportunity to make something better.

Creativity

Creativity gives curiosity room to grow. Expressive graphics, unexpected ideas, and visual storytelling turn imagination into pieces you can wear. This is where RATH experiments, asks questions, and explores new perspectives.